Fashion Designers - Miuccia Prada

Having come to be one of the world's important fashion designers out of circumstance rather than choice, Miuccia Prada is carefully more eccentric and unconventional than many of her contemporaries. She enjoys creating a paradox in her work by combining opposites, whether that refers to stylistic oppositions or the placeMent of the old with the new, or truthful and artful construction with spontaneous pastiche.

A very educated woman with a doctorate in political science, Miuccia Prada inherited her grandfather's leather goods company in the mid 1970s. The Prada company had been founded in 1913 by Mario Prada and was the luggage maker of option to the Milanese aristocracy.

Designers

Miuccia created the first nylon bag in 1978, and the superior simple, black nylon knapsacks with the silver-metal Prada label were presented in 1984. These became a cult item among fashion followers, and a style icon of the 1990s. The move inadvertently launched the craze for fashion labels to produce signature bags of their own.

Fashion Designers - Miuccia Prada

Perhaps somewhat surprised by her preliminary success, Prada presented her first ready-to-wear range in 1988. Considering her active commitMent to political argument and debate, it is not surprising that her fabricate work was carefully unconventional: it often embraced retro styling with offbeat color and pattern combinations and made use of both high-tech and old-fashioned materials.

Prada has, in varied collections, combined stilettos with thick wool socks, fur helmets with cocktail Dresses and tiaras with work Clothes. She has described her designs variously as 'uniforms for the slightly disenfranchised' (the name given to her first collection) and as bad taste, 'I don't make elegant Clothes anymore, but the opposite. I make ugly Clothes from ugly material.'

Techno styles make use of market materials and can express an market aesthetic, which in itself reflects cultural values. Prada's annotation suggests that she is presenting buyers with a option - a free time to select their own aesthetic. Her Dresses decorated with celluloid strips defy convention, even her own conventions, thereby introducing an element of self-reflexivity into her fabricate practice.

Prada's inspiring and experimental fashions have a wide petition in the twenty-first century, as they serve a purpose far greater than just adornment. Often drawing on the soldiery uniform, like both Gucci and Dolce and Gabbana she exploits the erotic petition of sartorial militarism.

An inadvertent trend setter, like Rei Kawakubo of Comme des Garcons, Prada commissioned Pritzker Prize awarded architects Rem Koolhaas to fabricate the New York and Los Angeles flagship market - called Prada Epicenter - which were opened in 2001 and 2004 respectively, and Herzog and de Meuron to fabricate another, in Tokyo, in 2003.

Fashion Designers - Miuccia Prada

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